Experience. Insight. Perspective.
Our Services
Strategic Advice
From traditional television to streaming and emerging platforms, we help clients navigate a rapidly evolving media landscape with clarity and confidence.
Extensive experience in both the general U.S. and U.S. Hispanic markets, leveraging advanced research methodologies and emerging technologies to generate actionable insights to inform and optimize programming, marketing, brand, audience, and business strategies.
Decades of Experience
Over thirty years of experience designing, developing, and executing qualitative and quantitative research and providing strategic counsel based on research-driven insights for leading linear and streaming media companies, major entertainment organizations, and Fortune 500 advertisers.
Clients and organizations have included ABC Television Network, Warner Bros. Television, Hallmark Channels, Frndly TV, Snapchat, the Tournament of Roses Parade, Kraft, Hershey, SC Johnson, Walmart, and Hallmark Cards.
Publishing
Drawing on more than three decades of deep-rooted expertise within the media and broadcasting landscape, Jess Aguirre offers a detailed exploration of his influential years at major networks like ABC and Warner Bros., highlighting his contributions to Crown Media's founding executive team.
Through a unique insider’s perspective, he reveals the story behind the rise of Hallmark Channel’s Christmas programming and examines why family-friendly television and movies continue to matter today.
Practical Tactics and Expert Solutions
Jess D. Aguirre, Jr. is a veteran television executive, media researcher, consultant, and author with more than three decades of experience at ABC Television Network, Warner Bros. Television, and Crown Media/Hallmark Channel. His career has focused on audience research, programming strategy, content development, and understanding the connection viewers form with entertainment.
As one of the founding executives of Crown Media and a member of Hallmark Channel’s founding executive team, Aguirre helped launch Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, and the Hallmark Movies Now streaming service, contributing to the company’s growth into a cultural touchstone during the holiday season. His experience gave him a unique perspective on the powerful connection audiences form with television that celebrates family, relationships, hope, tradition, and shared values.
Aguirre has served on the Executive Board of Directors of the Media Rating Council, has been affiliated with the Academy of Television Arts & Sciences and the Advertising Research Foundation, and formerly served as co-chair of the National Media Insights Conference. He was also recognized by the Cable Television Association as one of cable television’s most influential minorities in television.
Today, he is Principal of Magellan Media Ventures, where he brings decades of television, research, and audience experience to media consulting, publishing, and commentary on the changing entertainment landscape.
Get in Touch
If you are seeking deep expertise on the shifting dynamics of the entertainment industry or wish to discuss my memoir, "How Hallmark Channel Helped Tranform Christmas Television", we welcome your communication.
Buy your copy now of "How Hallmark Channel Helped Transform Christmas Television" and enjoy a behind-the-scenes journey through television, movies and traditions that helped make Christmas television what it is today.